That’s right! You’ve heard her name, you’ve seen her face, and you’ve probably seen her makeup line, Kylie Cosmetics; or watched Keeping Up With the Kardashians. Regardless of how you know her, she has a nationally recognized name, thanks to her Kardashian sisters: Kim, Khloe, and Kourtney. Kylie Jenner was very fortunate to be brought up with powerful, driven sisters along with parents: Kris Jenner, who was previously married to Rob Kardashian (OJ Simpson’s lawyer), and Bruce Jenner (now known as Caitlyn Jenner), a gold medal Olympic athlete. Picking Kylie Jenner to promote fashion is an excellent idea in that your products will be noticed, as she can be seen sporting everything from casual streetwear to Balmain ballgowns.
Present-day, Kylie Jenner has officially hit her mark as a billionaire through her cosmetics line, and hype surrounding her as a reality show personality. Kylie Jenner, like her sisters, is popular in terms of being confident in her body on Instagram; and essentially being the “role model” for young girls in terms of fashion, makeup, and lifestyle. She has taken the world by a storm with her Kylie App, which focuses on her everyday life and interests–along with her interesting, unconfirmed love life with baby daddy and rapper, Travis Scott. With Kylie having a huge, almost cult-following with her life and makeup line–her fans are dedicated. When her cosmetics line first released, the website crashed and her Kylie lip kits sold out in a matter of seconds. She continues to drop new makeup almost every month, and uses video blogging as a way to connect with her followers through the Kylie App; which costs almost $5 a month.
People primarily idolize for being fashion-forward, confident, and having enough power to run her business while living the ultimate, idealized life– in a million dollar home in Calabasas, driving nice cars, getting her nails done, and seeming to have a relaxed life even with her baby, Stormi. Even though it helped to have famous sisters and parents, she definitely allowed herself to become the ultimate “ideal” for women around the world: beautiful, wealthy, and successful. With this and the constant attention she gets in the media, it is no surprise it costs $1 million to get her to post your fashion or advertisements to her Instagram. With a following of 167.65 million on Instagram, you are definitely putting your brand out there, for thousands of women (aspiring to be like Kylie) will see and more than likely buy into or follow.
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