Part of what makes fashion so successful is through marketing, ads, and social media. Without these valuable communicative tools–fashion would not have a leg stand on, and not have a great influence over the people. A recent form of marketing has surfaced, and that is the use of celebrity endorsements, brand ambassadors, and influencers to sway their “followers” into looking into various products and fashion brands. Here are some valuable, worthwhile celebrities you can pay to endorse your fashion. (If you have this money, of course)! This data is meant to show you the type of money that is required to get an A-lister to stand by your products–as these are some of the most followed people on the Instagram app, and probably will have the most reachable followers who will truly follow their idols and what they have to say/promote.
One example of a brand that has successfully contacted many A-listers and really took off with their brand was Suspicious Antwerp. This is a Belgian brand, meant to deliver classy, but casual streetwear! Their emphasis began on using embroidered candy skulls, similar to what is seen in Mexican culture for “Day of the Dead”. This subtle skull logo was promoted on various celebrity Instagram profiles, like Kylie Jenner, Gigi Hadid, Cole Sprouse, Scott Disick and Tyga. Together, their platforms provided of millions of followers helped Suspicous Antwerp rise to fame, and can easily be known as “That streetwear brand all the A-listers wear”, and is easily available to even non-celebrities. This brand is no secret, or hidden gem just for celebrities–and they did a successful job of reeling in tons of customers, just for the sake of brand recognition from their favorite celebrities. Going forward, I imagine that Suspicious Antwerp will continue reaching out to “relevant” celebrities such as Justin Bieber, Beyonce, and more.
Kylie Jenner – $1 million per Instagram post
Christiano Ronaldo – $750,000 per Instagram post
Kim Kardashian – $720,000 per Instagram post
Beyoncé – $700,000 per Instagram post
Justin Bieber – $630,000 per Instagram post
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